Austin, TX — In a major move that combines college sports passion with the power of performance storytelling, Netflix has officially announced the release of a groundbreaking new documentary centered on the Texas Longhorns Cheerleading Team. Titled “Hook ‘Em: Spirit of the Longhorns,” the film is set to debut in Spring 2025, offering an inside look into the lives, struggles, and triumphs of the cheerleaders who fuel the roar of Darrell K Royal–Texas Memorial Stadium and beyond.
Known as one of the most iconic programs in college athletics, the University of Texas at Austin boasts a rich tradition—not only in football and academics, but also in school spirit. At the heart of that spirit are the Texas Longhorns Cheerleaders, a squad that represents grit, tradition, and school pride with every stunt, chant, and appearance.
More Than Just Cheers: An Intimate Look at Dedication and Discipline
Hook ‘Em: Spirit of the Longhorns will offer fans a never-before-seen glimpse behind the curtain. The documentary follows a full academic and athletic season with the team, from high-pressure tryouts and practices, to game-day adrenaline and off-field commitments. Through personal interviews, dramatic training sequences, and candid locker room moments, viewers will experience the athleticism, emotional pressure, and team chemistry that drive one of the most recognized spirit squads in college sports.
“People think it’s all pom-poms and sidelines,” says one cheer captain in the film’s trailer. “But what we do is about pushing limits, building each other up, and representing the pride of Texas with every step we take.”
Highlights of the Film Include:
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🎓 The balance between academics, athletics, and public performance
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💪 The physical and mental toll of elite cheerleading
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🎉 Game-day culture at Texas and the cheerleaders’ central role in energizing crowds
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❤️ Stories of personal perseverance, friendship, and leadership
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🤝 The team’s deep connection with fans, alumni, and the Austin community
The documentary also explores the team’s important role beyond the stadium—highlighting community service initiatives, charitable appearances, and school outreach that demonstrate the cheerleaders’ lasting impact on the university and the city.
The Legacy of Longhorn Pride
From their commanding presence at football games to their spirited support of basketball, volleyball, and countless other campus events, the Texas Longhorns cheerleaders are central to the identity of Longhorn Nation. Netflix’s production captures how the team maintains the legacy of the burnt orange while innovating and evolving with each new class of cheerleaders.
Produced by a team of acclaimed sports documentarians, Hook ‘Em: Spirit of the Longhorns combines powerful storytelling, high-energy visuals, and emotional depth to present a tribute to the heartbeat of Texas athletics.
“This documentary is about more than cheerleading—it’s about tradition, resilience, and the voice of a university that never backs down,” said the film’s director.
Coming Spring 2025 – Exclusively on Netflix
Set to release globally on Netflix in Spring 2025, Hook ‘Em: Spirit of the Longhorns is already generating excitement across the UT community and college sports fans nationwide. Whether you’re a lifelong Longhorn or new to the world of collegiate cheer, this documentary will pull you into the passion, performance, and pride that define Texas spirit.
