Boston, MA – Sydney McLaughlin, the world record holder in the 400-meter hurdles, has shattered another barrier, signing the largest endorsement deal for a female track athlete with New Balance, worth a staggering $150 million. This groundbreaking partnership solidifies McLaughlin’s status as one of the most marketable athletes in the world.
Deal Details
The 3-year agreement includes:
1. Annual Salary: $18.75 million
2. Signing Bonus: $20 million
3. Performance Bonuses: Up to $10 million annually, tied to world records and Olympic medals
4. Endorsement Opportunities: McLaughlin will appear in global campaigns, promoting New Balance’s track and field, running, and lifestyle products
5. Philanthropic Initiatives: New Balance will support McLaughlin’s charitable endeavors, focusing on youth track and field development
Reaction from Sydney McLaughlin
“I’m thrilled to join the New Balance family,” McLaughlin said. “This partnership allows me to inspire the next generation of athletes and support my community.”
New Balance President and CEO Joe Preston’s Statement
“Sydney embodies the spirit of excellence and dedication,” Preston said. “We’re proud to support her remarkable career and philanthropic efforts.”
McLaughlin’s Rise to Prominence
The 23-year-old hurdler has dominated the track:
1. World Records: 400-meter hurdles (51.41 seconds) and 4×400-meter relay (3:16.85 minutes)
2. Olympic Gold Medalist: 2020 Tokyo Olympics, 400-meter hurdles
3. World Champion: 2022 World Athletics Championships, 400-meter hurdles
Impact on Women’s Track and Field
McLaughlin’s deal:
1. Raises the Bar: Sets a new standard for female track athletes’ endorsement potential
2. Increases Visibility: Elevates the profile of women’s track and field globally
3. Empowers Future Generations: Inspires young athletes to pursue their dreams
New Balance’s Commitment to Track and Field
The partnership demonstrates New Balance’s dedication to:
1. Supporting Elite Athletes: Investing in world-class talent
2. Growing the Sport: Promoting track and field through grassroots initiatives
3. Innovative Product Development: Creating high-performance gear for athletes
McLaughlin’s Philanthropic Efforts
The Sydney McLaughlin Foundation will focus on:
1. Youth Track and Field Development: Providing resources and training for underprivileged athletes
2. Community Engagement: Hosting clinics and events to promote healthy lifestyles
3. Education Initiatives: Supporting educational programs for young athletes
Upcoming Competitions
McLaughlin will compete in:
1. 2024 Paris Olympics
2. 2023 World Athletics Championships
3. Diamond League events
Sydney McLaughlin’s historic deal with New Balance revolutionizes the landscape for female track athletes, cementing her status as a global icon. This partnership will inspire a new generation of athletes, fueling growth and innovation in track and field.
Stay tuned for:
1. Exclusive interviews with Sydney McLaughlin
2. Behind-the-scenes looks at McLaughlin’s training and philanthropic efforts
3. New Balance’s latest innovations in track and field gear
